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    Business

    Apple Aggressively Increases AI Spending as 'Hyperscaler' Earnings Face Scrutiny

    By TopHolding Editorial · Friday, May 8, 2026 at 6:06 PM

    Apple Aggressively Increases AI Spending as 'Hyperscaler' Earnings Face Scrutiny

    Apple ramps up AI R&D to 10% of sales while Alphabet and Amazon see an 'other income' boost from startup investments, as bank CEOs deny bubble fears.

    As the artificial intelligence race intensifies, Apple has significantly increased its research and development spending, which now accounts for over 10% of its total revenue. This shift, revealed during the company's latest quarterly report, highlights a growing 'sense of urgency' within Cupertino to integrate AI across its product ecosystem. The move marks a departure from Apple's historically conservative R&D-to-sales ratio, signaling a concerted effort to catch up with rivals like Google and Microsoft.

    Simultaneously, financial analysts are parsing the earnings of other 'hyperscalers' like Alphabet and Amazon, which reported a combined $53 billion in 'other income' during the first quarter. This figure, accounting for nearly 60% of their net income, has raised eyebrows among market observers. The boost largely stems from the accounting treatment of their investments in AI startups, illustrating the complex financial web being woven as big tech firms fund the very companies that use their cloud services.

    Despite the massive capital outlays and complex accounting, leaders of major financial institutions are dismissing talk of an AI bubble. JPMorgan and BlackRock executives have stated that the current investments represent a fundamental technological shift rather than speculative mania. BlackRock CEO Larry Fink noted that while the AI boom is real, it may lead to a 'K-shaped' economy where firms that move quickly to adopt the technology diverge sharply from those that lag behind.