Apple Ramps AI Spending as Institutional Leaders Dismiss Bubble Concerns
By TopHolding Editorial · Saturday, May 9, 2026 at 12:08 AM

Apple ramps up R&D to 10% of revenue for AI as SoftBank shares soar and institutional leaders play down bubble fears.
Apple’s latest financial disclosures reveal a significant strategic shift, with research and development (R&D) spending climbing to 10.3% of total revenue. This surge is primarily attributed to intensive investments in generative artificial intelligence as the company seeks to maintain its competitive edge against rivals like Microsoft and Google. Executives described a 'sense of urgency' in the race to integrate AI across the iOS ecosystem.
Outside of the U.S., SoftBank Group saw its shares leap 18% in Tokyo as investors returned to the tech giant's AI-heavy portfolio. The rally reflects a broader market sentiment that the initial AI hype is transitioning into a sustainable growth phase. This optimism is echoed by leaders at JPMorgan and BlackRock, who have recently pushed back against talk of an 'AI bubble.'
BlackRock CEO Larry Fink noted that while the AI boom is transformative, it may lead to a 'K-shaped' economy where industries that successfully adopt the technology thrive while those that lag fall further behind. For now, the consensus among institutional leaders is that the productivity gains promised by AI justify the current levels of capital expenditure, even as the 'Big Tech' landscape becomes increasingly expensive to navigate.