FIFA Abandons $20 Billion World Cup Stake Sale Amid Member Backlash

FIFA President Gianni Infantino has officially abandoned plans to sell a minority stake in a new commercial subsidiary following intense pushback from member associations and regional confederations. The proposal, which initially envisioned creating a $20 billion entity to manage the World Cup and other premier events, had drawn sharp criticism from UEFA and other stakeholders who feared a loss of control over the game’s most lucrative assets.

The proposed deal involved selling a non-controlling stake of up to 20% to external private investors, with sources previously identifying Joshua Kushner’s Thrive Capital as a potential suitor. FIFA had argued that the resulting multi-billion dollar windfall would be reinvested back into global soccer development, particularly in emerging markets. However, the prospect of private equity involvement in the World Cup proved too controversial for many within the soccer hierarchy.

While Infantino confirmed the current sell-off plan is off the table, the governing body is expected to continue a consultation process regarding future funding models. The internal resistance highlighted a deep-seated apprehension among soccer’s traditional power brokers about the influence of private capital on the sport's flagship tournament. For now, FIFA will maintain its traditional structure as it prepares for the 2026 World Cup in North America.