FIFA Leadership Faces Revolt Over Proposed $20 Billion World Cup Stakes Sale
By TopHolding Editorial · Wednesday, July 29, 2026 at 9:01 PM

FIFA faces a stiff backlash from UEFA and global leaders over a $20 billion plan to sell competition rights to private investors.
FIFA President Gianni Infantino is facing a major internal revolt following his proposal to sell stakes in a new $20 billion subsidiary designed to manage the organization's premier competitions. The plan, known as the FIFA Forward Enterprise, has drawn sharp criticism from UEFA and several prominent member nations who view the move as a 'sell-off' of football's heritage.
The controversy has reached the highest levels of government, with Britain's new Prime Minister, Andy Burnham, reportedly joining the chorus of opposition. Critics argue that the deal, which involves private investors including interests linked to Jared Kushner, could compromise the independence of the sport and prioritize commercial gains over the needs of smaller member associations.
Infantino has set a strict deadline for member associations to review a $20 million initial offer related to the enterprise, a move that opponents characterize as a high-pressure tactic. The proposed subsidiary would reportedly centralize control over the commercial rights of the World Cup and other international tournaments, potentially reshaping the financial landscape of global football for decades.
The backlash highlights the growing divide between FIFA's leadership and its regional confederations. UEFA, in particular, has expressed concerns that the new enterprise could undermine its own lucrative Champions League and European Championship properties. As the deadline approaches, the future of the multibillion-dollar proposal remains uncertain, with the possibility of a formal vote of no confidence being discussed among disgruntled members.