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    Sports

    FIFA Plans $20 Billion World Cup Spin-Off Amid Global Coaching Shakeups

    By TopHolding Editorial · Wednesday, July 29, 2026 at 9:01 PM

    FIFA Plans $20 Billion World Cup Spin-Off Amid Global Coaching Shakeups

    FIFA proposes a $20 billion subsidiary for World Cup operations, while Zinedine Zidane takes over as France's head coach.

    FIFA has unveiled a transformative plan to create a $20 billion subsidiary to oversee the World Cup and other major competitions, signaling a massive shift toward private investment in global soccer. The governing body intends to sell minority, non-controlling stakes of up to 20% in the new entity to external investors. FIFA President Gianni Infantino clarified that the proposal is intended to generate funds for reinvestment into sports development globally, rather than as a mandatory obligation.

    The move has drawn sharp criticism from high-profile figures, including former FIFA chief Sepp Blatter, who argued against selling stakes in the organization's crown jewel. Regional confederations, including UEFA, reportedly felt blindsided by the announcement, leading to emergency meetings among European football leaders to discuss the implications of private equity involvement in the sport.

    Adding to the tension, FIFA has opened a disciplinary case regarding a political banner displayed during the 2026 World Cup semi-final between England and Argentina. The governing body is also navigating a period of significant managerial turnover; Zinedine Zidane has officially been appointed as the new head coach of France, while Roberto Mancini takes the reins for Italy following Paolo Maldini's departure as technical director.

    As the international soccer landscape shifts, the U.S. Men's National Team (USMNT) is also nearing a deal to keep coach Mauricio Pochettino through the 2030 World Cup. Meanwhile, external media rights continue to consolidate, with Paramount+ securing exclusive English-language rights to the Concacaf Champions Cup through the same year.