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    Personal Finance

    Investors Urged to De-Risk Portfolios as Borrowing Costs Strain Market Rally

    By TopHolding Editorial · Thursday, July 2, 2026 at 7:01 AM

    Investors Urged to De-Risk Portfolios as Borrowing Costs Strain Market Rally

    Rising borrowing costs are challenging the leverage-fueled stock rally, prompting advisors to recommend defensive pivots into high-yield value stocks.

    The cost of the borrowed money that has helped propel the U.S. stock market to record highs is rising, creating a new headwind for investors. As interest rates remain elevated, the "math" of margin trading and corporate leveraging is becoming more difficult to justify. While U.S. corporate profit margins jumped to an impressive 16% in the first quarter, some analysts argue that the current market model relies too heavily on large deficits and cheap credit that is rapidly disappearing.

    To combat these risks, market participants are being advised to "AI-proof" their portfolios by diversifying away from the concentrated tech indices. Recommendations include favoring low-volatility, high-yielding value stocks—such as Wendy’s and other consumer staples—that are better positioned to weather a potential bear market. Using exchange-traded funds (ETFs) to slice the market into more defensive segments is seen as a crucial strategy for the third quarter as the cost of capital continues to exert pressure on growth-oriented sectors.