World Markets React as Trump’s New Tariffs Trigger Corporate Losses
By TopHolding Editorial · Tuesday, July 28, 2026 at 4:02 PM

Global leaders from Japan to New Zealand have voiced disappointment over new U.S. tariffs, while tech and fashion firms begin reporting heavy losses.
The Trump administration’s aggressive trade policy has triggered a wave of reactions from global trade partners following the imposition of new tariffs ranging from 10% to 12.5% on dozens of countries. The measures have already had a tangible impact on the corporate sector, with fast-fashion giant Shein reporting a $99 million loss and citing the tariffs as a primary factor ahead of its Hong Kong IPO.
In Tokyo, Chief Cabinet Secretary Minoru Kihara expressed deep regret over the levies, particularly those justified by claims regarding forced labor, asserting that Japanese industry operates under international norms. Similarly, Australian Trade Minister Don Farrell rejected the labor-related claims and vowed to continue lobbying Washington for an exemption. New Zealand Prime Minister Christopher Luxon described the development as \"extremely disappointing.\"
In contrast, the United Kingdom and the European Union have offered more measured responses. A British government spokesperson claimed that existing trade agreements would protect U.K. exports from negative changes. The European Commission noted with cautious optimism that the and current policy appears to follow previous bilateral agreements. However, China’s Ministry of Foreign Affairs issued a sharp rebuke, stating that trade wars serve no one's interests, as the world awaits a potential meeting between Trump and Xi Jinping in September.